What is an Advertorial?

An advertorial is an advertisement in the form of an editorial article. It is a newspaper or magazine advertisement giving information about a product in the style of an editorial or objective journalistic article. The term advertorial is a combination of the words advertisement and editorial. 

Advertorial is written in the form of a news article which is designed to look like a legitimate news story. A reader can be confused by the form of these types of advertisements. The style of a news report gives more credibility for an advertisement. The infomercial is the television counterpart of an advertorial.