Terminology/ Glossary - New Media

General terms used in New Media

1. ACAP – Automated Content Access Protocol, a platform that would allow search engine to recognize the terms and conditions of specific websites.
2. Adobe InDesign – Desktop publishing programme, now being used more widely in place of QuarkXPress.
3. Ad Impression – Term used to describe the number of times an advertisement is seen.
4. ADSL – Asymmetric Digital Subscriber Line; high bandwidth web connection often just called broadband.
5. Advertorial – An advertisement in the form of a complementary editorial piece,Usuallylabelled as an advert.
6. AM Mark – The symbol used for denoting the end of a feature story in a periodical.
7. Android – Usually used in the context of Android phone, Android is a free and open source operating system developed by Google that powers a variety of mobile phones from different manufactures and carriers.
8. App – Short for application, a programme that runs inside another service.
9. Band width – The amount of data that can be transferred through an internet connection.
10. Blind Interview – An interview with an unnamed source.
11. Blogger – A person who writes a blog.
12. Cache – The page refers to a space where web pages visited by the user are stored on the computer. A copy of document retrieved by the user is stored in cache.
13. Campaign – The various stages of an advertising project from beginning to the end.
14. Cascading style sheet (CSS) – Technique used for designing web pages,one file that defines the style for a whole site.
15. Content Management System (CMS) – A programme for creating, editing and publishing content such as text, images, audio files and videos on websites.
16. Cookie – a Message from a web server computer sent to and stored by the user’s browser on his computer. The main use of cookies is to provide customized web pages according to a profile of the user’s interest.
17. Copyright - The legal right to control the use of literary, musical, dramatic or artistic work more specifically by making or using copies of that work.
18. Download – To copy something from a primary source to a more peripheral one, such as, saving something found on the web to a floppy disk or to a file on the user’s local hard drive.
19. Favourites – In the internet explorer browser, a means to get back to a URL, similar to bookmarks in Mozilla Firefox and Netscape.
20. FTP – File transfer protocol is a System of rapidly transferring entire files from one computer to another, intact for viewing or other purposes.
21. Host – A computer that provides web documents to clients or users.
22. HTML – Hypertext Mark-up Language is A standardized language of computer code, embedded in ‘source’ documents behind all web documents containing the textual contents, images, links to other documents and formatting instructions f o r display on the screen.
23. Address or IP Number – Internet protocol address or number is A unique number consisting of four parts separated by dots (e.g.:- 123.456.789.09). Every machine connected to the internet has a unique IP Address.
24. ISP – Internet Service Provider – A company that sells internet connections via modem (e.g.: - VSNL, BSNL, Satyam).
25. JavaScript – A simple programming language developed by Netscape to enable greater interactivity in web pages. It shares some characteristics with java but is independent of it. It interacts with HTML, enabling dynamic content and motion.
26. Server, web server – A computer running the software, assigned an IP address and connected to the internet so that it can provide documents via the web. It is also called host computer.
27. TCP/IP – Transmission Control Protocol / Internet Protocol.The collection of protocols that defines the internet. Originally designed for the UNIX operating system, TCP / IP software is now available for every major kind of computer operating system. To be truly on the internet, a computer must have TCP / IP software.
28. Tele-net – Internet service allowing one computer to log onto another, connecting it as if it were not remote.
29. URL – Uniform Research Locator is the unique address of any web document, found in the address field of the browser.