Terminology/ Glossary - Advertising

General terms used in Advertising

1. Ad Space – This is the space reserved for ads.
2. Advertising Manager – The person who oversees the sales representatives who sell space to advertisers, and ensures that ads are in the appropriate section.
3. Caption – Copy which accompanies a photograph or graphic.
4. Classified ads – Short, direct text ads which clearly indicate what is being advertised, the price, where, and how the advertiser can be contacted.
5. Client – The people who pay you money to work for them.
6. Commercial – An advertisement that is presented on television, radio, or film.
7. Consumer – People who buy your goods and services.
8. Display ads – Ads that include a visual image to advertise a product or service.
9. Coverage – In advertising, ‘cover’ refers to the number / percentage of people within a target audience who see or hear your advertisement.
10. CRM – Customer Relationship Management is a strategy / software that enable a company to both organize and optimize its customer relations.
11. Design – The most successful design is all about style and content working in perfect harmony.
12. Door-to-Door Ads – Street-by-street delivery of advertising material through daily newspapers or letter boxes.
13. Incentive – Free gift offered to consumers to encourage purchase / response.
14. Networking – Meeting with fellow business types and clients for business advantage.
15. Peak – the time of day when the audiences are highest – also called prime time.
16. Sales promotion – Promotional idea used to increase sales of a product.
17. Special Build – Outdoor advertising site specially constructed for a particular campaign.
18. Target Audience – The people/ group/ type of person you are aiming your campaign at, the people you want to buy your product, the people you are talking to.
19. Viral Marketing – Viral Marketing or Viral Advertising are term referring to marketing techniques that use – pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives.