Writing for radio is different than writing for print. Radio
writing is writing for the ear, not the eye. Listeners have to get it the first
time around, they can’t go back and hear it again; unlike re-reading a sentence
in a magazine. While a reader may get up and come back to an article, a radio
listener who gets up may not come back. So, the primary goal of a radio script
is to grab and holding the attention of a listener. Before writing a script, one should probably
have a good idea of what the story is going to sound like. The place to start
is usually the “anchor intro”- this is what the announcer/host will say to
introduce the story. An anchor intro quickly sets up the story and puts it in
context, without giving away too much. It should also introduce the
reporter/producer.
1. Keep it short and simple
Radio journalists need to be able to pick the best, most
newsworthy audio clips, and write clear and informative scripts that introduce
the material they have collected.
The script is what makes sense of the sounds. It is the
framework for your story. It brings together the most important elements, and
helps your audience understand the significance of the points made by the
people you have interviewed. It’s not just about sounds; it’s about words, too.
The script should be written in simple, short sentences. Try
to use everyday language and terms your audience will understand. It should not
contain any complicated concepts that could confuse and distract.
2. Introduce the audio
The script should offer the audience introductions to the
audio you are including. It should tell the listener what’s coming up without
repeating the words they are about to hear. Don’t summarise too much; you
should not take away from the power of the clips in your piece.
3. Grab the attention
You are crafting a tease to material that is designed to
make people stop and listen. The language should be in the active tense. The
most important information must feature in the first few sentences. However,
the quality should be consistent throughout, and the script must not tail off
at the end.
4. Script should be factual
Your script should be factual, without comment or
descriptive words. Don’t try to attract listeners by including your own
emotions. That’s not your job. Those who listen to your radio package will make
their own decisions about the power of the information you are broadcasting.
5. Editorial ethics
Check your script against the editorial ethics of
objectivity, impartiality and fairness. Do not give undue weight to one point
of view. Most of the people you interview will have strong points of view; you
wouldn’t be interviewing them if that were not the case. However, your script
needs to be fair to all.
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