Showing posts with label invertedpyramid. Show all posts
Showing posts with label invertedpyramid. Show all posts

Monday, 16 July 2018

What is a Lead?



The opening paragraph of a news story summarises the entire story. Lead could be a word, phrase, brief sentence or a paragraph or series of paragraphs. Main function of a lead is not only to introduce the story but also to answer the questions of the reader. Good leads answer all questions regarding a news story. 
In a few questions a lead or intro expresses the essential elements of a news story namely five W’s and one H. They are the basic elements of news writing. Depending on the style of the story the order of W’s and H may change. While reporting an accident, a reporter may start with ‘Where’, and then move on to further details; whereas during an election reporting, he/she will directly go for ‘Who’. The answer for the W’s and H are the facts related to the story. 
They are considered the basics in the news gathering process also.

• Five W’s and one H
Who did that?
What happened?
Where did it take place?
When did it take place?
Why did that happen?
How did it happen?
The fact is that none of these questions can be answered with a simple yes or no.

Inverted Pyramid Style



The universally accepted style for a news story is the inverted pyramid style. In this, the most salient or interesting point is highlighted in the lead and the rest of the story follows in the order of diminishing value. It is directly opposite to fiction or story writing, which discloses the prime story element only in the end. In a news story the punch or the core of the story is given at the very beginning. It is contained in the introduction which has to be crisp bringing out the essence of the news story. 
The intro along with succeeding paragraphs; forms the body of the story. This format is followed in every hard news story like an accident, a court judgment, legislative proceedings, sports event or union election.
The main advantage of an inverted pyramid style is that, even if a reader stops reading a story after one or two paragraphs, that he/she will be able to understand the gist of the story.