Monday, 16 July 2018

Organisational Structure of a Radio Station



The head of a radio station is the general manager. In a radio station there are basically four distinct departments. They are:

Administrative Department
The overall administration and management of the station is taken care by this department. The department takes care of the internal and external affairs. It is further divided into accounting, business, public relations, advertising, human resource, etc. This department provides all the support and resources that is required for the functioning of the station.

Programming Department
This department is responsible for broadcasting of radio programmes and other media related activities. Programme director is in charge of this department. Main duties of this department are programme planning, research and production. The final authorisation for transmission of the programme is issued by the programme director. Under the programme director there are music directors, production di-rectors and production executives, who are responsible for the production and supervision of the segment allotted to them. There are also reporters, radio jockeys, instrumentalists and singers who work under this department.

Engineering Department
The engineering department is headed and supervised by the chief engineer. Under the chief engineer there will be a number of assistant engineers. The technical aspects of the station are handled by this department. Engineering department plays a major role in the transmission of radio programmes.

Sales Department
This department monitors the sales and promotion activities and ensures financial flow to the station. The organisation of this department depends upon the business model followed by the station. In commercial radio stations, sales department consists of account executives, advertisement managers, sales representatives, etc.

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