The head of a radio station is the general manager. In a
radio station there are basically four distinct departments. They are:
Administrative Department
The overall administration and management of the station is
taken care by this department. The department takes care of the internal and
external affairs. It is further divided into accounting, business, public
relations, advertising, human resource, etc. This department provides all the
support and resources that is required for the functioning of the station.
Programming Department
This department is responsible for broadcasting of radio
programmes and other media related activities. Programme director is in charge
of this department. Main duties of this department are programme planning,
research and production. The final authorisation for transmission of the
programme is issued by the programme director. Under the programme director
there are music directors, production di-rectors and production executives, who
are responsible for the production and supervision of the segment allotted to
them. There are also reporters, radio jockeys, instrumentalists and singers who
work under this department.
Engineering Department
The engineering department is headed and supervised by the
chief engineer. Under the chief engineer there will be a number of assistant
engineers. The technical aspects of the station are handled by this department.
Engineering department plays a major role in the transmission of radio
programmes.
Sales Department
This department monitors the sales and promotion activities
and ensures financial flow to the station. The organisation of this department
depends upon the business model followed by the station. In commercial radio
stations, sales department consists of account executives, advertisement
managers, sales representatives, etc.
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