Mass Media and Communication Studies - Question Bank/ Sample Question Paper (Objective)

Mass Media and Communication Studies - Question Bank/ Sample Question Paper (Objective)

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Print Media Journalism - Question Bank/ Sample Question Paper (Objective)

Print Media Journalism - Question Bank/ Sample Question Paper (Objective)

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Mass Communication and Print Journalism Sample Question paper/ Question bank (Descriptive)

Mass Communication and Print Journalism Sample Question paper/ Question bank (Descriptive)

Part I

Answer in one word/sentence

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Terminology/ Glossary - Print Media

General terms used in Print Media:

1. ABC (Audit Bureau of Circulation) – Source of authoritative figures for newspaper’s net sale over specified periods
2. Ad - Advertisements
3. Advertising - The activity or profession producing information for promoting the sale of a product or service.
4. Advertorial – An advertisement section in a periodical that looks like an article or a feature.
5. Advocacy journalism - A type of journalism in which journalists openly and intentionally takes sides on issues and expresses their opinions in reporting.
6. Alignment – Placement of text relative to the margin.
7. Angle – Aspects or point of approach in a news story.
8. Banner – A large headline that stretches across the top of the page of a newspaper
9. Beat - A specialist area of journalism that a reporter regularly covers, such as police or health. See also round.
10. Blurb – Brief information about the writer.
11. Bridge – Proof reader’s mark showing that word or characters are to be joined together.
12. Bucket – Rules below and on both sides of type matter.
13. By-line – The writer’s name, printed at the beginning or end of an article.
14. Caption - Short pieces of text placed below or beside pictures to describe them and identify the photographers and/or owners, also called a cutline.
15. Circulation - Number of copies sold by newspapers and magazines.
16. Classified Ads – small newspaper advertisements usually paid for by individuals or small businesses and grouped under different classifications.
17. Colour - Extra details in a story which help the reader or listener get a fuller picture of what has happened or what a person is like.
18. Column - A regular feature often on a specific topic, written by a person known as a columnist.
19. Contacts book - A book which lists people a journalist knows may be useful, together with their telephone numbers, email addresses, fax numbers, addresses, or whatever other information is needed to contact them.
20. Copyright - The legal right to control the use of a literary, musical, dramatic or artistic work, more specifically by making or using copies of that work.
21. Copy taster - A senior sub-editor who looks at incoming copy and decides what will be used.
22. Cover line (or cover line) –It is a caption on a magazine cover.
23. Cover story - The most important story featured on the front cover of a magazine, often by an illustration.
24. Credit line –It is the text next to or following a story or picture acknowledging its source.
25. Crop –It means to cut unwanted portions from a photograph for publication.
26. Cub - Old-fashioned term for a trainee journalist, also known as a rookie.
27. Daily – A morning newspaper.
28. Dateline – Place and date of origin of newspaper story.
29. Deadline - The time the editor or producer sets by which the reporter must submit a finished story.
30. Deck – The number of rows in a headline.
31. Draft - The first version of a story before submission to an editor.
32. Double column – Across two columns; measure is not simply twice single – column, but also includes the space between columns.
33. Dummy – Mock-up of newspaper for design experiments and rearrangements.
34. Ears / Ear panel - Space at the top of the front page on each side of the newspaper’s name where ads, weather news, index to pages or announcement of special features appears.
35. Edition - A newspaper or magazine printed in a single run of the presses. It may be changed for different purposes, e.g. country edition, city edition, final edition etc.
36. Editorial page – A page where the newspaper or magazine’s editorial is printed, also called opinion page.
37. Exclusive – A story printed by only one paper; a scoop
38. Filler – Short item used to fill out a column.
39. Flag – Title plate on the first page of a newspaper.
40. Folio – Page or page number.
41. Follow – up – A story which is written to report new or more detailed information on a story which has already been published.
42. Font - A set of characters - letters, numbers and punctuation marks - of a single size and style of a particular typeface.
43. Format – The size and shape of a page, newspaper or book.
44. Fourth Estate – The press positioning it as a fourth branch of democracy.
45. Ghost writer – Ghost writer is the author of stories that bear someone else’s name.
46. Gutter - A vertical margin of white space where two pages or columns meet.
47. Hammer – One or two word heading set flesh left over main heading of about half the size.
48. Hand-out – Copy supplied by speaker or publicity agent.
49. Hard Copy – Something printed on paper
50. Hard News – Immediate and factual accounts of important events or development.
51. Imprint – Name and address of the publisher.
52. In depth – A news story that is comprehensive, thorough and detailed.
53. Intro – introduction or an opening paragraph of a story.
54. Jargon – Any technical or bureaucratic words that would not be used in everyday language.
55. Jump – It means to continue a story from one page to another.
56. Kicker – Small headline usually underscored, placed above and to left of main headline, also called eyebrow, teaser, over line.
57. Logo Type – Nameplate for a newspaper.
58. Masthead – nameplate of the newspaper.
59. Morgue – Newspaper library.
60. News Hole – Total space in a newspaper after the advertisement have been placed.
61. Obit – obituary, biography of a person who has died.
62. Op-ed – page opposite the editorial page used for letters to the editor, articles by columnists etc.
63. Periodicals - A magazine or newspaper published at regular intervals
64. Photo credit – A photographer’s by-line
65. Plagiarism – passing off as one’s own the ideas and words of another.
66. Plate - A plate contains the image of several pages, in multiple of 4, and is installed on to the press.
67. Pre-date – An edition issued before it’s announced date of publication.
68. Release – A press note or a hand-out to ‘okay’ for publication.
69. Rewrite – It means to write a story again, rather than simply edit the copy.
70. Schedule – There is the time schedule, or sheet, listing deadlines for pages.
71. Scoop – A story or picture of some importance nobody else has; an exclusive.
72. Tabloid newspaper –It is a small, compact format newspaper, usually less than 43 cm (17 inches) long, Also used to describe a newspaper style that uses short, simply-written stories and headlines with lots of pictures to illustrate more sensational content. Compare with broadsheet.
73. Yellow Journalism - An old-fashioned US term for sensational journalism.

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Difference between Writing for Print and Broadcasting

Print journalism edits the writing more so than broadcasting. Newspapers edit for accuracy. Whereas, broadcast journalism airs what is written out exactly word for word. There is little or no editing involved with broadcasting. Print journalism involves more style in the writing, and broadcast journalism is sharper with the words in order to get the message across more quickly. 

Broadcast journalism has the same concept as print where the most important information is placed at the top of the story. However, broadcast journalism doesn’t drag on with the story. It simply gets straight to the point, and it doesn’t leave the audience to question anything. Also, print journal has no control over how long it takes a reader to finish reading the story. But, a typical radio news story is 30 seconds long. Therefore, they both differ in length. 

Broadcast and print media also differ in how much an audience remembers the information that is placed before them. For example, average newspaper readers remember more of the information than average broadcast viewers and listeners do. The reason for this is that the broadcast media can be turned off whenever and forgotten.

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