An editorial is an opinion piece written by the senior
editorial staff or publisher of a newspaper or magazine. It projects the
viewpoint of the paper on a policy, programme or an event. Editorials are
intended to reflect the opinion of the periodical and lead the public’s point
of view. It can motivate, inspire, criticize or reject certain idea or opinion.
A newspaper’s editorial board decides which issues are important for their
readers to know the newspaper’s opinion. Editorials should not repeat the facts
that are discussed in the news story. It should analyse the fact and arrive at
a logical conclusion. This makes the structure of an editorial simple and
readable for the audience.
In a newspaper editorials appear on dedicated pages called
editorial pages. The page opposite this page is called the op-ed page which
contains opinion pieces by writers who are not part of publication. However, a
newspaper may choose to publish an editorial on the front page. This is done
rarely and only on topics considered especially important. Such editorials that
appear on front page are called ‘Front page editorials’.
Editorial writers build on an argument and try to persuade
readers to think the same way they do. The language of an editorial is usually
formal and persuasive as it is directed towards the readers who are already
informed of the current event or issue. An editorial is similar to an essay
whose title clearly identifies the issue. The introductory statement includes
the writer’s view on the issue; the body provides supporting evidence and
examples; and the conclusion restates the writer’s view and provides a final
appeal for the reader to agree to that view.
Editorials are written according
to specialized format:
1. Introduction
An editorial begins with a lead with an objective
explanation of the issue. This may include facts from relevant sources, and
quotes.
2. Body (Summary)
Opinion of the editorial is presented in the rest of the
paragraphs.
3. Evaluation
The facts are used to give supporting reasons for the
opinion of the editorial.
4. Conclusion
Concluding the facts and opinions given above. This can be
recommendations, advice or warning.
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