Public Relations in India

Public relations began in India in the early 1990's. India came with many advantages in the scenario of public relations. The consistent and high growth rate of the economy made India a notable area for public relations companies. 

By the early 1990's, after the opening up of the Indian economy, several public relations agencies, notably Perfect Relations, 20:20 MSL, Text 100 and Genesis started with a core focus on public relations alone. This decade also saw the advent of Indian IPO (initial public offerings) agencies like Ad factors PR began to offer PR services free along with their IPO services. These recent past b2p (business to people) relations have been emerging as a best public relations practice in Chennai.

In 2012, the public relations market has slowed down due to the overcrowding of the market. The recession of 2008 &2009 gave birth to another terminology in India called regional public relations. India and similar paced economies have become favoured destinations for global public relations firms keen to extract their share of growth from this market. In 2012, the PR market has slowed down due to the overcrowding of the market with too many fighting for too few.