The word advertising came from the Latin word ‘advertere’
which means “to turn the mind toward”. Advertising covers all kinds of
non-personal presentation of ideas, goods, services, events, etc., conveyed to
potential customers at large. It includes promotion of ideas, goods and
services performed by an authorized advertising agency to fulfill the
expectations of an identified sponsoring body, i.e. a company or organisation.
Advertising is a function of marketing. It is an advance
skill of creating a result oriented non-personal communication of information.
It is done by making systematic plans which involves creativity and innovation.
It has a remarkable ability to make a positive mental impact on the majority of
consumers, to buy an idea, product or service by appealing and impressing them.
Advertising campaign that is done creatively with some unique memorable
presentation always makes a place in the minds of consumers. All kinds of
business and corporate bodies relay on advertising to gain profit and goodwill
for their business concern. Advertising practice is done on certain code of
ethics that controls falsification of facts and unlawful promotion techniques.
Advertising Definitions
Advertising is a means of communication with the users of a
product or service. Advertisements are messages paid for by those who send them
and are intended to inform or influence people who receive them. - Advertising
Association of the UK
Advertising is the non-personal communication of information
usually paid for and usually persuasive in nature about products, services or
ideas by identified sponsors through the various media. - Courtland L. Bovee
Posts
0 comments:
Post a Comment