Difference between Advertisement and Public Relations

One of the most important and most often used tools that business concerns employ is advertising. It is used to convey messages to targeted audiences. Advertising can be extremely costly to employ. The process of conveying messages to an audience which may be composed of present or prospective customers through a single medium or multiple mediums is called a campaign. 

On the other side the main role of public relations is to increase interest and awareness of the audience that you have targeted. This process or campaign as it is also called does not necessarily try to convince or persuade them to purchase the product. The public relations plan seeks to increase awareness and create a positive image of the company through messages that educate and provide information.

A combination of the two methods is generally regarded as most effective. A marketing strategy that is an incorporation of the two methods to produce the desired results would be the ideal process. Although advertising requires a bigger budget public relations is often considered to be the larger scale operation because advertising deals only with marketing and sales while public relations encompasses the total communications activity of the entire organisation.