Mass media and Advertisements

After the upheaval and widespread of the mass media, the companies have naturally used this means of communications to let a large number of people know about their products. After this the complexities of advertising methods and techniques have advanced. This resulted in the turning luxuries into necessities and intentional creation of needs and consumerism.

The new media gradually surpassed the traditional media as the audience shifted from television and newspaper to the internet for information and entertainment. The new media is a major mass media because of its ability to reach larger audiences for less money.

Advertising spend more money on various media. In the present time the favourite media are the T. V., the press, and posters along with radio and film. These have widest coverage. However other advertising media like posters, direct mail, transit media and electric and neon signs are by favoured a few top advertisers.