An advertising agency is a firm that performs every kind of
works related to advertising and marketing. It is a service based business
dedicated to creating, planning, and handling advertising for its clients.
An
ad agency creates new promotional ideas, designs print, radio, television, and
internet advertisements, books advertisement space and time, plans and conducts
advertising campaigns, commissions research and surveys, and provides other
such services that help a client in entering and succeeding in a chosen market.
The first acknowledged advertising agency in the world was
William Taylor in 1786. Some of the major ad agencies in India are Ogilvy and
Mather, Mudra Communications, JWT, McCann Erickson India, etc.
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