Principles of Reporting
• Balance
The report should reflect the positive and negative aspects of the news event. Presentation of the information should be fair. It should not be biased. A good news report provides space for opinions and arguments of all sorts.
• Accuracy
A news report should be precise and concise to every bit of details. All the facts should be correct and rechecked. The inaccurate news report will bring shame to the firm and tarnishes the credibility of the reporter.
• Clarity
The news report should be published in a manner that, it is understandable to the readers. Every fact and information must be clear and easily perceivable.
• Reliability
The news stories reported must be correct and well attributed. Facts in the story and source identification should be clearly identified. If the audience suspects the truthfulness of a news story, it may result in the loss of reliability.
• Objectivity
Objectivity means that while reporting a news story, reporters don’t convey their own feelings, biases or prejudices through their story. They accomplish this by writing stories using a language that is neutral and avoids characterising people or institutions in positive or negative ways.
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