Attribution is stating who said something. Attribution is essential in all the media, including radio and television. Attribution is the identification of the source of the information. The attributed source can be a person, publication, government department or an organization. A reporter may receive information from various sources. It is important to disclose the identity of the source for the credibility of information. In some cases, the source may remain anonymous. This happens mostly in the case of investigative journalism. Attributing is similar to quoting. Journalists do it so that the readers or listeners can know who is speaking or where the information in the story comes from. Attribution can be used for both spoken and written information. Information gathered from interviews, speeches, reports, books, films or even other newspapers, radio or television stations can be attributed.
• On the record
It is a journalistic term used to show the source’s willingness to attribute for the statements they made and documents they shared with the journalist.
• Off the record
The information revealed by the source is confidential and it cannot be published. In this case, the source just wants the journalist to know his/her stand on an issue or event.
• Un-attributable
This term is used to represent the info shared by the source, which can be published but not attributed or quoted. In this case, the risk of being credible should be held by the reporter.
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