Mass Media and Communication Studies - Question Bank/ Sample Question Paper (Objective)

Mass Media and Communication Studies - Question Bank/ Sample Question Paper (Objective)

1. Who among the following considered communication as a sharing process?

a. Charles Osgood

b. Wilbur Schramm

c. Joseph A Devito

d. Ban and Hawkins

2. Information that is sent back to the source is known as

a. Context

b. Feedback

c. Encoding

d. Decoding

3. Howling and hooting by the audience during a public speech is an example of

a. Positive feedback

b. Neutral feedback

c. Complimentary feedback

d. Negative feedback

4. Communicating within oneself is known as

a. Group Communication

b. Transpersonal Communication

c. Intrapersonal communication

d. Interpersonal communication

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5. Which of the following is not a characteristic of face to face communication?

a. Direct

b. Personal

c. Mediated

d. Intimate

6. Who was a champion of massline communication?

a. Mao Zedong

b. B R Ambedkar

c. Mother Teresa

d. Marshall Tito

7. Retranslating a message to extract meaning is known as

a. Decoding

b. Messaging

c. Encoding

d. Noise

8. The act of producing a message is known as

a) Decoding

b) Messaging

c) Noise

d) Encoding

9. Which of the following is an example of new media?

a. Newspaper

b. FM radio

c. Online media

d. Television

10. Which of the following is an example of social media network?

a. Facebook

b. Google

c. Mozilla

d. Skype

11. The chronological evolution of mass media is

a. Radio, film, newspaper, television

b. Newspaper, film, radio, television

c. Newspaper, radio, film, television

d. Film, newspapers, radio, television

12. Which of the following is not an advantage of written communication over oral communication?

a. It is a permanent record

b. Provides tangible legal evidence

c. Accessible to the illiterate

d. More accurate than oral communication

13. Who coined the term kinesics?

a. Robert Frost

b. Wilbur Schramm

c. Daniel Lerner

d. Ray Birdwhistell

14. What is haptics?

a. Study of facial expression

b. Study of eye behavior

c. Study of touching

d. Study of body movements

15. What is proxemics?

a. Study of space in communication

b. Study of eye behavior

c. Study of touching

d. Study of body movements

16. Anything that interferes with a message in communication is known as

a. Context

b. Noise

c. Decoding

d. Feedback

17. Who among the following is a gatekeeper?

a. Reader

b. Viewer

c. Listener

d. Editor

18. How many of the sensory channels can be applied while viewing a television program?

a. One

b. Two

c. Three

d. Four

19. Which of the following is not a characteristic of mass communication?

a. Instant feedback

b. Impersonal

c. Universal access

d. Presence of gatekeeper

20. Undesirable consequences of mass communication is known as

a. Functions of mass communication

b. Dysfunctions of mass communication

c. Ethicizing functions of mass communication

d. Socializing functions of mass communication

21. Who explained the dysfunctional effects of mass media?

a. Robert Merton

b. Denis McQail

c. Marshall McLuhan

d. Melvin DeFleur

22. The first printed work using movable types by Gutenberg took place in

a. England

b. Germany

c. Italy

d. Portugal

23. The first printed work was by Johannes Gutenberg was

a. Bible

b. Aeropagitica

c. Catechism text

d. Way of the cross

24. Which of the following is not an example of print media?

a. Brochures

b. Posters

c. Websites

d. Handbills

25. Who invented kinetoscope?

a. William Dickson

b. Thomas Alva Edison

c. Lumeier Brothers

d. John Baird

26. Where was Lumier Brothers’ first screening of the films held?

a. London

b. Hollywood

c. Paris

d. Napoli

27. When was the first screening of Lumier Brothers’ film held in India?

a. 1895

b. 1896

c. 1897

d. 1898

28. Which of the following is not a film screened by Lumiere brothers?

a. Arrival of a train

b. Waterer watered

c. Train robbery

d. Baby Dinner

29. Name the first talkie in Malayalam?

a. Vigatha Kumaran

b. Jeevithanouka

c. Balan

d. Newspaper Boy

30. Bollywood refers to the films industry based in …

a. Mumbai

b. Tokyo

c. Seoul

d. Mexico

31. Who is described as the father of Indian film?

a. K A Abbas

b. Phalke

c. R G Torney

d. Satyajit Ray

32. Name the first Indian film.

a. Pather Panjali

b. Life of Christ

c. Raja Harischandra

d. Chiranjeevi

33. Name the first talkie in India.

a. Raja Harishchandra

b. Jhansi Ki Rani

c. Alam Ara

d. Pundalik

34. The highest film award in India is

a. Dada Saheb Phalke Award

b. J C Daniel Award

c. Satyajit Ray Award

d. Raja Harischandra

35. The highest film award in Kerala is

a. Prem Nazir award

b. Thikkurussi Award

c. J C Daniel award

d. John Abraham award

36. The first colour film in India is…

a. Jhansi Ki Rani

b. Mother India

c. Satya

d. Lakshmipooja

37. The headquarters of the Central Board of Film Certification is at…

a. New Delhi

b. Chennai

c. Mumbai

d. Hyderabad

38. Which of the following are the certificates issued to films by the Central Board of Film Certification?

a. U, A, UA, S

b. U, A, UA, PG

c. U, A, UA, X

d. U, UA, X, XX

39. When was radio renamed as All India Radio?

a. 1935

b. 1936

c. 1937

d. 1938

40. Who launched the first public service broadcasting in world?

a. ABC

b. NBC

c. BBC

d. Nippon

41. What is SITE?

a. Television experiment

b. Indian satellite

c. Radio experiment

d. Entertainment experiment

42. Which was the second Indian city to get television broadcasting service?

a. New Delhi

b. Kolkata

c. Madras

d. Mumbai

43. When did Doordarshan switch over to color transmission?

a. 1980

b. 1981

c. 1982

d. 1983

44. Internet was first developed in

a. UK

b. Japan

c. US

d. Germany

45. What was the first Internet service in India?

a. ARPANET

b. ERNET

c. INDNET

d. HINDNET

46. Which newspaper first launched an internet edition in Malayalam?

a. Malayala Manorama

b. Mathrubhumi

c. Deepika

d. Kerala Kaumudi

47. Which newspaper first launched an internet edition in India?

a. Times of India

b. The Hindu

c. The Telegraph

d. Hindustan Times

48. PR is referred to as

a) Hard sell

b) Soft sell

c) Publicity

d) Propaganda

49. …… is an example of external tool of PR?

a) Radio

b) Bill Board

c) Annual reports

d) Direct mail

50. Name the journal published by PRSI

a) Public Relations

b) Public Opinion

c) Relations Matter

d) Effective Public Relations

51. The code of ethics for Public Relations practitioners is known as.

a) Code of Greece

b) Code of Egypt

c) Code of Athens

d) Code of Madrid

52. Which of the following is not a primitive form of advertising?

a) Signs

b) Town criers

c) Trademarks

d) Merchandisers

53. Name the newspaper that did not publish the news of the assassination of Mahatma Gandhi on its front page.

a) The Times of India

b) The Hindustan Times

c) The Hindu

d) The Statesman

54. The newspaper to publish an advertisement in India is……

a) The Bengal Gazette

b) The Friend of India

c) The Times of India

d) The Calcutta Journal

55. The highest revenue that a newspaper generates under normal circumstances is from.

a) Subscription

b) Advertisement

c) Promotional activities

d) Copyrights

56. The monitoring body of advertisement in India is known as

a) ASCI

b) PCI

c) AAAI

d) ABC

57. Advertising is basically a

a) Paid form

b) Propaganda

c) Publicity

d) Personal selling

58. Which body was instrumental in establishing Audit Bureau of circulation?

a) Press Council of India

b) Registrars of Newspapers of India

c) Advertising Society of India

d) Indian Newspaper Society

59. AIDA approach is usually applied for

a) Public Relations

b) Reporting

c) Editing

d) Advertisement

60. AIDS awareness advertisement by the Govt. of India is an example of

a) Classifieds

b) Corporate ads

c) Public Service Ads

d) Institutional ads

61. Matter of fact information such as matrimonial, automobiles etc are known as _____Advertisement.

a) Institutional ads

b) Classified

c) Professional

d) Direct marketing

62. Which of the following is a leading advertising agency based in India?

a) HTA

b) Lintas

c) Clarion

d) DDB Mudra

63. Name the ad agency of the Central government.

a) I & B

b) DAVP

c) PIB

d) IPRD

64. Kingfisher advertisement of mineral water is an example of:

a) Endorsement ad

b) Advertorial

c) Surrogate ad

d) Essential ad

65. Ethics means

a) Code of rules

b) Code of conduct

c) Set of moral principles

d) Code of behavior

66. Media audience is a _____ group.

a) Homogenous

b) Heterogeneous

c) Monolithic

d) Uniform

67. A given group responding to media messages more or less in a uniform manner is described as____ theory.

a) Selective retention

b) Social categories

c) Individual difference

d) Social relations

68. Media is omnipotent is a concept implied in

a) Magic Bullet theory

b) Agenda setting theory

c) Catharsis theory

d) Two step theory

69. Which of the following is not a selective theory of media?

a) Selective retention

b) Selective exposure

c) Selective perception

d) Selective aggression

70. Democratic –participant theory was put forward by

a) Fred Siebert

b) Theodore Peterson

c) Denis McQuail

d) Wilbur Schramm

71. Media act as a servant of the State in

a) Libertarian theory

b) Democratic participant theory

c) Authoritarian theory

d) Development theory

72. Who is author of Aeropagitica?

a) JS Mill

b) Adam Smith

c) Raja Ram Mohan Roy

d) John Milton

73. Which is the first private television channel in Kerala?

a) Surya

b) India vision

c) Asianet

d) Kairali

74. Freedom of the press is specifically stated in the constitution of ______

a) UK

b) France

c) India

d) US

75. Freedom of speech expression is stated in Article _____ of the Indian constitution.

a) 17

b) 18

c) 19

d) 20

76. Which Commission report forms the basis of social responsibility theory?

a) Marshall McLuhan

b) McBride

c) Robert Hutchins

d) Harold Lasswell

77. Global village concept is put forward by.

a) Robert Merton

b) Seon McBride

c) Marshall McLuhan

d) Wilbur Schramm

78. The Gutenberg Galaxy was authored by

a) Johannes Gutenberg

b) Marshall McLuhan

c) George Gerbner

d) Kurt Lewin

79. AFP is _____ news agency

a) French

b) American

c) Pakistani

d) Palestine

80. Embedded journalism as a concept emerged during

a) 9/11 trials

b) American aggression of Afghanistan

c) American aggression of Iraq

d) American –Iran Stand off

81. Censorship began in

a) Rome

b) Greece

c) Babylonia

d) Alexandria

82. Self censorship in media is mainly exercised by

a) Government

b) Readers

c) Editors

d) Political parties

83. Jasmine revolution that triggered political unrest in North African and West Asian countries actually began in

a) Egypt

b) Libya

c) Tunisia

d) Yemen

84. The name that is most associated with WikiLeaks is ……

a) Julian Assange

b) Tim Bernet

c) Bill Gates

d) Richard Stallman

85. The normal period in which information is handed over to the applicant is

a) 20 -25days

b) 25-30 days

c) 30-35 days

d) 35-40 days

86. RTI Act has jurisdiction all over India except

a) Nagaland

b) Arunachal Pradesh

c) Mizoram

d) Jammu & Kashmir

87. P. Sainath is

a) Fashion reporter

b) War Photographer

c) Environment reporter

d) Rural affairs reporter

88. Press Council first emerged in

a) Italy

b) UK

c) US

d) Sweden

89. Paid news syndrome was first reported during the assembly elections in 2009 in

a) Maharashtra

b) Madhya Pradesh

c) Uttaranchal

d) Rajasthan

90. J. Gopikrishnan who unearthed the 2G spectrum scandal was a reporter of ……

a) The Times of India

b) The Pioneer

c) The Telegraph

d) DNA

91. Which was the first 24 hours news channel in Malayalam?

a) Asianet news b) India Vision c) Surya d) Kairali

92. Who defined communication as social interaction through messages?

a) Theodorson and Theodorson

b) George Gerbner

c) Daniel Lerner

d) Joseph Devito

93. Kinesics is the study of

a) Facial expression

b) Personal appearance

c) Body language

d) Clothing

94. R Shankar was

a) Photographer

b) Cartoonist

c) Advertising guru

d) Radio commentator

95. Who invented Kinetograph?

a) Thomas Alva Edison

b) William Dickson

c) Lumier Brothers

d) John Baird

96. Piravi is a film directed by

a) Adoor Gopalakrishnan

b) Shaji N Karun

c) Shyamaprasad

d) G Aravindan

97. Anand Patwardan is a noted

a) Film Director

b) Radio Jockey

c) Film producer

d) Documentary director

98. Radio broadcast in India began in

a) Calcutta b) Shimla c) New Delhi d) Bombay

99. Name the educational channel of Doordarshan

a) Bharati b) Gyan Darshan c) Vidya Bharati d) ETV

100. A new window which opens in from the current one displaying an advisement is known as

a) Pop under ad

b) Pop up ad

c) Map ad

d) Interstitial ad

 Answer Key

1. B

2. B

3. D

4. C

5. C

6. A

7. A

8. D

9. C

10. A

11. B

12. C

13. D

14. C

15. A

16. B

17. D

18. B

19. A

20. B

21. A

22. B

23. A

24. C

25. B

26. C

27. B

28. C

29. C

30. A

31. B

32. C

33. C

34. A

35. C

36. A

37. C

38. A

39. B

40. C

41. A

42. D

43. C

44. C

45. B

46. C

47. B

48. B

49. A

50. A

51. C

52. D

53. C

54. A

55. B

56. A

57. A

58. D

59. D

60. C

61. B

62. D

63. B

64. C

65. C

66. B

67. B

68. A

69. D

70. C

71. C

72. D

73. C

74. D

75. C

76. C

77. C

78. B

79. A

80. C

81. A

82. C

83. C

84. A

85. C

86. D

87. D

88. D

89. A

90. B

91. B

92. B

93. C

94. B

95. B

96. B

97. D

98. D

99. B

100.B