Mass Communication and Journalism - Question Bank/ Sample Question Paper (Objective)

Mass Communication and Journalism - Question Bank/ Sample Question Paper (Objective)

1. Sending a message to a large number of people is called …………………….

(a) Mass communication (b) media communication (c) group discussion (d) interview

2. When the sender uses media for commercial success it is called …………….

(a) Mass communication (b) media communication (c) advertising (d) interview

3. The origins of print media can be traced back to …………. Civilization

(a) Chinese (b) Roman (c) Greek (d) Egyptian

4. ………….. was used to spread information

(a) Mass communication (b) advertisement (c) group discussion (d) Pamphleteering

5. The original method of printing was …………..

(a) Laser (b) movable (c) block type (d) hard type

6. Isaac Gutenberg refined the technique of printing by using …………

(a) Laser (b) movable (c) block type (d) hard type

7. Gottlob Koeing and Andreas Friedrich Bauer introduced ………………

(a) Laser (b) movable (c) block type (d) steam-powered press

8. ……………………is the most common form of commercial printing

(a) Steam-powered press (b) offset printing (c) Inkjet printing (d) hard type printing

9. …………. is a piece of news item written with a particular intention i.e. either to make the audience aware of a particular matter, to instruct or to entertain

(a)Editorial (b) article (c) feature (d) interview

10. Anecdotes are ……………….

(a) Life incidents (b) quotations (c) stories (d) folktales

11. ………… provides background information, present an update condition and goes on to predict the future

(a)Editorial (b) article (c) feature (d) interview

12. …………. is the prime quality of an Article

(a) Proximity (b) timeliness (c) professionalism (d) credibility

13. ………………of a story is the Lead paragraph presenting the topic

(a) Introduction (b) body (c) headline (d) conclusion

14. ……….. is called the “Voice of the Newspaper”

(a)Editorial (b) article (c) feature (d) interview

15. ……………is a serious article intended to influence public opinion?

(a) Article (b) Editorial (c) feature (d) interview

16. …………… is the abbreviation of opposite the editorial page

(a) near-ed (b) neighbor-ed (c) close ed (d) op-ed

17. ……………… is an article usually written by a writer unaffiliated with the Newspaper is Editorial Board

(a) Article (b) Editorial (c) feature (d) op-ed

18. The readers can communicate with the Newspaper through ……….

(a) Article (b) Editorial (c) op-ed (d) letters to the editor

19. ………………… should tell the reader whether a book is worth reading

(a) Letters to the editor (b) book review (c) Editorial (d) op-ed

20. Conducting a good interview requires ……………

(a) Good venue (b) competent participants (c) subject experts (d) proper planning

21. The news story has a …………………. Structure

(a) Pyramid (b) linear (c) inverted pyramid (d) circular

22. The opening paragraph is also called ……….

(a) Lead (b)opener (c)beginner (d)starter

23. ………..is the most traditional news writing style where the lead gives a summary of the news

(a) Summary Lead (b) Anecdotal Lead (c) Question Lead (d) contrast lead

24. ………………. Teases the imagination or withholds the information till the end of the news

(a) Summary Lead (b) Anecdotal Lead (c) Question Lead (d) teaser lead

25. …………….. highlights conflicts or differences by drawing attention to the circumstances or time

(a) Summary Lead (b) Anecdotal Lead (c) Question Lead (d) contrast lead

26. ……….. contains the name of the reporter

(a) Dateline (b) by line (c) credit line (d) timeline

27. …………….. is a self- employed journalist not committed to any newspaper or magazines

(a) Reporter (b) editor (c) freelancer (d) launcher

28. ………………. is usually the active head of the copy desk

(a)News Editor (b) Chief Editor (c) Managing Editor (d) Sub Editor

29. ……………… corrects and checks the News stories

(a)News Editor (b) Chief Editor (c) Managing Editor (d) Sub Editor

30. The writers should follow the most recent edition of the associated press Stylebook to

(a) make news (b) fake news (c) proofread (d) edit

31. Messages were sent across the telegraph using ………….

(a) Daniel Code (b) Morse Code (c) William Code (d) Dane Code

32. Electromagnetic waves were discovered by ………………….

(a) James Clerk Maxwell (b) Heinrich Hertz (c) Guglielmo Marconi (d)Einstein

33. ……………….was the first person to send radio signals over long distances

(a) James Clerk Maxwell (b) Heinrich Hertz (c) Guglielmo Marconi (d)Einstein

34. …………….was the first person to send waves to a short distance

(a) James Clerk Maxwell (b) Heinrich Hertz (c) Guglielmo Marconi (d)Einstein

35. …………….. is called the Golden age of Radio

(a)The 1930s (b) World War I Period (c) 1930S to World War I Period (d) 1970s

36. ……………..is a type of documentary in which there is no narrator and the story unfolds when the characters speak

(a) Verite approach (b) Direct Address (c) Self-reflexive approach (d) Interactive Approach

37. ……………..is a type of documentary where the creator’s interpretation of the reality is represented.

(a) Verite approach (b) Direct Address (c) (d) Interactive Approach

38. ……………… is sometimes a scanner

(a)camera (b)microphone (c) mobile (d) Outside Broadcast Van

39. …………… is a visual blueprint of a film

(a) Dialogues (b) photos (c) (d) sounds

40. Location is fixed and the team is fixed and marketing is done during ……………..phase of filmmaking

(a) Post Production (b) Pre-production (c) Production (d) none of these

41. The first newsreel was made by………..

(a)Robert Dane (b) James Reeves (c) Charles Pathe (d) Charles Boyle

42. The beginning of internet is credited to the experiment conducted by ………

(a) Advanced Research Projects agency (b) American Research Projects Association (c) Associated Research Programming Agency (d) none of these

43. ………………..invented the World Wide Web

(a) Tim & Larry (b) Larry Bearers & Tim (c) Tin Bearers & Lee (d) Lee Bearers & Tin

44. The first electronic book was ………………

(a) Kindle (b)Apple Read (c) Sony Bookman (d) Amazon

45. ………………… is the text of an advertisement

(a) Technical writing (b) Copywriting (c) Profile Writing (d) Caption writing

46. ………………….. is a type of website that is like a journal

(a)www (b) blogs (c) facebook (d) Instagram

47. ……………….. focuses on Blogger’s web experiences

(a) Personal Blogs (b) Personal Blogs (c) Filter Blogs (d) none of these

48. ………… is run by a company or organization to debate and discuss on common topics or specific topics and information related to the organization

(a) Personal Blogs (b) Interest or topic based Blogs (c) Filter Blogs (d) none of these

49. The history of Advertising dates back to ………………civilization

(a) Chinese (b) Roman (c) Greek (d) Egyptian

50. These are various types of planned messages used to build a brand advertising, public personal selling, packaging, events, sponsorships and customer care. This together is called ………………..

(a)Executive marketing (b) Direct Marketing (c) Marketing Communication (d) none of these

51. ………………. is an interactive database where the sellers directly address the customers

(a)Executive marketing (b) Direct Marketing (c) Marketing Communication (d) none of these

52. Offers and benefits offered to customers are methods of………………

(a) Publicity (b) Sales Promotion (c) Personal Selling (d) Packaging

53. A door to door selling is …………….

(a) Publicity (b) Sales Promotion (c) Personal Selling (d) Packaging

54. Stories and brand mention delivered by the mass media without charge is ……………….

(a) Publicity (b) Sales Promotion (c) Personal Selling (d) Packaging

55. Products are sometimes advertised in a discreet manner. It is called ………….

(a) Covert advertising (b) surrogate advertising (c) indirect publicity (d) sponsored programme

56. Advertisements for products like cigarettes, alcohols etc. which are banned by law are advertised through ……………..

(a) Covert advertising b) surrogate advertising (c) indirect publicity (d) sponsored programme

57. ………………. is the section of advertisement in newspapers

(a)op-ed (b)obituary (c)classifieds (d) Edu plus

Answers

1. Mass communication

2. Advertising

3. Roman

4. Pamphleteering

5. Block type

6. Movable

7. Steam-powered press

8. Offset printing

9. Feature

10. Life incidents

11. Article

12. Credibility

13. Introduction

14. Editorial

15. Editorial

16. Op-ed

17. Op-ed

18. Letters to the editor

19. Book review

20. Proper planning

21. Inverted pyramid

22. Lead

23. Summary Lead

24. Teaser lead

25. Contrast lead

26. By-line

27. Freelancer

28. News Editor

29. Sub Editor

30. Proofread

31. Morse code

32. James Clerk Maxwell

33. Guglielmo Marconi

34. Heinrich Hertz

35. 1930's to World War I Period

36. Interactive Approach

37. Self-reflexive approach

38. Outdoor Broadcast Van

39. Script

40. Pre-production

41. Charles Pathe

42. Advanced Research Projects Agency

43. Tin Bearers & Lee

44. Sony Bookman

45. Copywriting

46. Blogs

47. Filter Blogs

48. Interest or topic based Blogs

49. Egyptian

50. Marketing Communication

51. Direct Marketing

52. Sales Promotion

53. Personal Selling

54. Publicity

55. Covert advertising

56. Surrogate advertising

57. Classifieds