At the start of the First World War,
French and Italian cinema had been the most globally popular. The war came as a
devastating interruption to European film industries. The American industry, or
"Hollywood", as it was becoming known after its new geographical
center in California, gained the position it has held, more or less, ever
since: film factory for the world and exporting its product to most countries
on earth.
By the 1920's, the United States reached
what is still its era of greatest-ever output, producing an average of 800
feature films annually. This development was contemporary with the growth of
the studio system and its greatest publicity method, the star system, which
characterized American film for decades to come and provided models for other
film industries. The studios’ efficient, top-down control over all stages of
their product enabled a new and ever-growing level of lavish production and
technical sophistication. By the end of 1929, Hollywood was almost all-talkie,
with several competing sound systems (soon to be standardized). Total
changeover was slightly slower in the rest of the world, principally for
economic reasons.
"The Golden Age of Hollywood",
which refers roughly to the period beginning with the introduction of sound
until the late 1940's. The American cinema reached its peak of efficiently
manufactured glamour and global appeal during this period creatively, however,
the rapid transition was a difficult one, and in some ways, film briefly
reverted to the conditions of its earliest days. The late 20's were full of
static, stage talkies as artists in front of and behind the camera struggled
with the stringent limitations of the early sound equipment and their own
uncertainty as to how to utilize the new medium. Many stage performers,
directors and writers were introduced to cinema as producers sought personnel
experienced in dialogue-based storytelling.
After exploration of the potential of the
medium, film started to grow as an independent cultural / entertainment
industry, attracting millions of people world over.
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